I can honestly say that I'd never even heard about "Unreal Candy" until Bzzagent offered to let me try it. I did some research about the products and it's actually a pretty cool concept.
The basic idea is that "the worst parts of candy (like hydrogenated oils, corn syrup, artificial colors, flavors, and preservatives) aren’t there to make it taste good. They’re there to make it cheaper to produce."
The company decided to take all of that extra stuff out of candy to make it healthier for us and possibly make it taste better. They use things like cacao, real caramel (not corn syrup dyed to look like caramel), more peanuts, protein, and fiber.
There are, by no means, meant to be a "diet" food. They're just a healthier version of well-known candy products.
Anyway, the five different flavors were a version of; peanut m&m's, regular m&m's, peanut butter cups, Snickers, and Milky Way.
I set out a mini candy buffet after dinner and we dug in. The first thing that I noticed, (probably the 1st thing you noticed), is that the m&m's are funky colors. They're very muted and dull which didn't bother me too much because I knew that the company used natural things to color their candy.
You shouldn't be under the impression that these taste just like the popular brand. They don't. They resemble them closely but there are definitely distinct differences.
I'm not big on candy bars so I probably wouldn't buy these for myself, (unless they come out with a Twix version), but the kids and hubster really liked all of them and I would feel a lot better buying the Unreal version than the regular candy bars.
I think that people are so accustomed to the way that candy tastes now, their initial reaction might be to dislike Unreal. You would need to try it a few times to decided if you like it or not. Think of all the benefits of switching.